Champions League and ABS-CBN Partnership Forged

August 26, 2009

The annual search for the national collegiate champion recently got a big boost with the tie up of Philippine Collegiate Champions League (PCCL) and ABS-CBN. Both parties signed the Memorandum of Agreement (MOA) that will usher in a five year partnership that will bring the Philippine Collegiate Championship Games to Filipino television viewers nationwide and in countries serviced by ABS-CBN network.

Signing in behalf of ABS-CBN were Ma. Rosario N. Santos-Concio, president and COO, Rolando P. Valdueza, chief finance officer, and Peter A. Musngi, managing director, Manila Radio and Sports, and witnessed by Gabby Lopez, chairman of ABS-CBN. I signed the agreement as chairman of PCCL with Oscar Reyes, vice chairman of PCCL as witness. Also attending from PCCL were Atty. Pablo “Boy” de Borja, corporate secretary and Anette de Ocampo, marketing assistant.

Peter Musngi of ABS-CBN Sports stated that the tie-up with PCCL is another step being taken by ABS-CBN to help promote and develop collegiate basketball nationwide. “We hope to duplicate the success we achieved in covering the UAAP and NCAA games. The media exposure of provincial champion teams, hopefully, will provide motivation for upgrading their competitiveness,” Peter added.

Manny Pangilinan, president of Samahang Basketball ng Pilipinas (SBP) and chairman of PLDT and Smart, has given his full support to this annual search for the national collegiate champion being conducted by PCCL. It is one of the programs submitted to FIBA and the nationwide multi-level competition involving over 200 collegiate teams has the full support and sponsorship of PLDT and Smart Communications.